Featuring: Rafaella Nicoletti, Fashion Blogger & Stylist


Rafaella Nicoletti a fashion blogger from Chile who recently moved to NYC to pursue her dreams to break into the fashion industry and see the world. She loves to laugh, experience different things and getting out of her comfort zone! She started this love for fashion when she was a little girl, always drawing dresses and clothes so her mom could actually make them. She loves everything fashion and beauty and of her guilty pleasures is staying for hours on tumblr getting inspired.

How were you inspired to begin your channel? Where did you start?

I really wanted to share my passion which is all things fashion and get to express myself in a different platform, at the time, I didn’t know much about. I started at home, in Chile, struggling with equipment and products but my passion was stronger.

Keep moving, have faith and everything will turn out ok!

What inspires you and keeps you moving forward? Why are you passionate about it?

I try to keep inspired by everything I see, tumblr, my life, when I am at the mall, just regular activities I do everyday, I try to remember to keep a mind of a blogger and see the beauty in everything. I think the passion for fashion started with my mom, since I always saw her sewing, decorating and designing.


What’s your favorite aspect of the beauty & cosmetics industry?

The ability of changing every single day, you can be one person on Monday and one different on a Friday, the magic of make up and fashion! I love it!

What makes your brand unique from other beauty channels?

I am pretty much an expert on what I know, and being raised in a country where fashion and beauty was pretty much the last thing people think of (now is changing though) so I am pretty impressed on how far I’ve come.

How do you organize/plan out your content?

I love scrapbooking so I try to incorporate everything I love into my life, that’s why even when it comes to organize and plan my content I love doing it in a creative way, my planner!

What is your goal for your channel? Dreams?

I would love to have more subscribers so I can share my experiences, what I know, what I lived and what I love! I also want to help people to get inspire, it is something we all struggle sometimes!

Do you have any tips for others trying to break into the beauty industry?

Keep moving, have faith and everything will turn out ok! Just have faith in yourself and always try to be as perfect as possible but remain yourself.


What are your favorite beauty products or your go-to skincare regimen?

Concealer is my favorite! And skin care, lately I’ve been having a lot of trouble with my skin so I keep it extremely simple just a cleanser and moisturizer.

What products are you currently using on a daily basis?

My burt bees lip balm, essence lip liner, my mac dubbonet (one of my fave lipsticks!) And my nyx photo ready concealer!


What’s your personal style?

Ever changing. I am very classic with a touch of edgy and sporty.

How does your personal style influence your branding?

Is who I am and I want to show the world exactly who I am, I am always extremely true to myself (and with society sometimes that’s not the best thing!)

What’s your favorite brand and why?

I would go for NYX, they have my fave concealer, my first ever favorite super bright pink lipstick, contour pencils and the best prices!

Want to learn more about Rafaella ? Follow her on social media:

YouTube | Instagram | Twitter | Blog | Facebook


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