Mandy was born in Armenia and grew up in Bulgaria. From Bulgaria, she moved to California for college where she attended UC Berkeley and studied Biochemistry and Economics. She fell in love with Economics because it taught her the importance of creating spaces and places for people to consume helpful information quickly while also being entertained. This gave her the confidence to pursue her YouTube channel, blog, and Shop Worthy – all created to help her followers by providing them with product reviews, fashion inspiration, and beauty tips!
How were you inspired to begin your channel? Where did you start?
MB: I always had an interest in fashion, even from a young age. Like many people, however, I didn’t pursue fashion, because it’s such a risky and uncertain career path. I studied Economics at UC Berkeley, where I learned the importance of creating spaces for people to more effectively consume content. A few years later, my brother followed his passion for gaming and started a YouTube channel. This gave me the much needed confidence to start my own channel. I also started working on my fashion blog and launched it in late November 2016.
What inspires you and keeps you moving forward? Why are you passionate about it?
MB: Hard work is in my DNA, and it comes from my belief that hard work gets you to where you want to be. I am passionate about fashion & beauty. It’s an exciting area to be in, especially with the growth of online communities like YouTube. E-commerce is the future of retail, and I want to help people around me have a better experience shopping online. I want to have a voice they can trust when it comes to selecting products.
What’s your favorite aspect of the beauty & fashion industry?
MB: What excites me about this industry is experiencing how we consume fashion & beauty. People aren’t just blindly shopping online. They are leveraging Instagram, Pinterest, YouTube, blogs etc to guide them in making their buying decisions. As a social media influencer, I have a responsibility to contribute in a positive way to this new phenomenon.
What makes your brand unique from other beauty & fashion channels?
MB: Branding is very tricky, especially when you are a creator. You are the brand. My brand is about my personal experience with fashion & beauty. I was born in Armenia at a time when the country was in complete shambles. My family and I moved to Bulgaria, hoping to find a safer environment with food in the grocery stores. Finally, my family was given the opportunity to move to the U.S. Throughout all of this hardship and confusion as a child, I would come up with clothing designs in notebooks. I would go through fashion magazines and re-draw clothing pieces that inspired me. Fashion and art were the outlet I needed at a very hard time. My brand is a story. It’s about how fashion & beauty transform women’s lives for the better.
How do you organize/plan out your content?
MB: Most of my video ideas come from subscriber suggestions. Other ideas I think of pretty randomly. I’m never able to stick to a strict filming and editing schedule because there are always issues that arise. I’m learning to be a lot more patient. Patience is something you need to have as a content creator.
What is your goal for your channel? Dreams?
MB: My biggest dream would be to start my own clothing line. My channel gives me the chance to become friends with real people who teach me so much about what they find appealing, what kind of clothing they value, and what price points they find acceptable. I would love to be able to use all I’ve learned from my YouTube channel as well as my blog to start my own clothing line one day.
Do you have any tips for others trying to break into the beauty & fashion industry?
MB: Whether you want to start a YouTube channel, a blog, or work for a fashion or beauty company, my biggest tip is the same. Grow your social media and be very strategic. There are so many online resources on how to effectively grow your social media accounts. Make sure to read this information so you can be effective in achieving your goals. Fashion & beauty companies realize the future is in E-commerce and social media. Showing them that you know how to market your own brand on Instagram, Facebook, etc will make companies want to hire you instantly.
What are your favorite beauty products or your go-to skincare regimen?
MB: My current favorite foundation is the Too Faced Born This Way foundation. It covers up acne and big pores in the most flawless and natural way possible. I also love the NARS Radiant Creamy concealer, although the Maybelline Fit Me concealer is a great dupe!
What products are you currently using on a daily basis?
MB: I use Kielh’s Creamy Eye Treatment with Avocado for my under eye area every single day. I use Retin A, which dries my skin, so having an amazing under eye moisturizer is key. I also love my Clarisonic. If you have big pores, the Clarisonic is a must. It cleans out your pores, making your pores appear smaller!
What are your go-to outfit combinations?
MB: My dressy go-to outfit is a LBD, nude heels, and a bright colored bag (red for the fall and winter, pink for the spring and summer). My casual chic go-to outfit is an a-line skirt, floral or lace blouse tucked in, and my Chanel bag.
What’s your personal style?
MB: My personal style is very “trendy-classic.” I’m drawn towards pieces that are fashionable yet timeless. My style also focuses on being flirty and sexy, but in a subtle way. I love lighter color palettes, but see the importance of having bright colored pieces to make a bold statement from time to time.
How does your personal style influence your branding?
MB: Before creating my logo and designing my blog, I created a Pinterest board with photos that inspire me most – colors, fashion pieces, home decor, etc. My brand is feminine and timeless, just like my personal style.
What’s your favorite brand and why?
MB: Fashion is dynamic. My favorite brand/designer changes based on the runway show, but for Spring 2016, my favorites would have to be Carolina Herrera and Leanne Marshall. I loved Carolina Herrera’s detailed pieces with a blush pink focus. Leanne Marshall designed the most stunning gowns in different tones of blue. She modernized the Cinderella gown.