Featuring: Zenobia Cawthon aka ‘Phoenix Monroe Beauty’

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How were you inspired to begin your channel? Where did you start?

I was inspired by all of the inquiries, I was getting on if I would ever do tutorials, how to videos, and that people actually wanted to know my opinion on a product or brand.  So that inspired me to bring myself to Youtube.

I started from the bottom lol. I had my Macbook web camera, and some lightbulbs I bought from Wal-Mart and recorded right there in my bedroom…it was horrible but it was a start.

What inspires you and keeps you moving forward? Why are you passionate about it?

Screen Shot 2016-09-30 at 5.09.53 PMMy subscribers/followers inspire me.  I don’t think they understand how many times I wanted to throw in the towel and just give up but then I would see their comments and all the love and it helped me to remember why I started.

This is deeper than just putting makeup on for people to say or doing hair tutorials step by step to help someone…this is what helped me to become a better person.  It helped me to face all of my insecurities head on and say hey this is me this is what I love to do and if I can help 1 person then that is ok with me.  I want someone to see me, hear my story, watch my journey and hopefully it inspires them on their own journey.  That is why I am passionate about it.  The beauty industry is all about being inspiring.

What’s your favorite aspect of the beauty & cosmetics industry?

My favorite aspect is that anything can be a trend today and gone tomorrow.  That sounds crazy but I love how things are always changing and evolving.

What makes your brand unique from other beauty channels?

I feel what makes me unique is my story.  I feel you can look at someone’s channel and see who is doing it for the pure love and who is doing it for the popularity.  Not taking away form anyone’s talent at all but what I mean is I don’t stick to the norm.  Nothing about my life is normal lol so I bring the authentic me.

How do you organize/plan out your content?

Screen Shot 2016-09-30 at 5.10.14 PMWhen I first started my channel I use to be so organized and I had a list in the notes app on my iPhone that I would have the date and the title of a video I was going to record and upload…but now it is like I just record and post when I get the chance because I just haven’t had the time.  I will get back on my scheduling within the next month and go back to having things planned out by dates.  How I decide what I am going to record is based off of what videos did good on my channel and the suggestions from my viewers.  I try to bring them videos that they want to see.

What is your goal for your channel? Dreams?

I’ve reached the main goal that I had for my channel.  It was to help at least one person and I have managed to help a few thousand which to me is AMAZING.

A dream for my channel will be to get back on there and be more consistent and in due time I will and hopefully branch off into a vlogging channel so that my subscribers can have a peek into my day to day life.

“Be true to yourself and who you are and be authentic”

Who are your typical followers? How would you describe them?

My typical followers are more on the younger side which is perfectly fine with me because I want to be an inspiration to all ages whether they are female or male.

My followers are eager to learn and they trust me and that is all that I ask.  I want anyone who watches me to want to learn and are able to learn and in order to do that you have to trust me and what I am bringing to you to view.

Do you have any tips for others trying to break into the beauty industry?

Screen Shot 2016-09-30 at 5.11.03 PMBe true to yourself and who you are and be authentic.  It is so easy to get caught up in senseless things and lose focus or tarnish your brand but as long as you stand firm on who you are, your beliefs and your why then you will go far.

What are your favorite beauty products or your go-to skincare regimen?

Favorite beauty products are my spin brush for when I wash my face, skincare products that contain charcoal, Better Than Sex mascara from Too Faced, Rimmel Glam’Eyes Liquid eyeliner, Colourpop Ultra Matte liquid lipsticks, Milani lip pencils, Brow Envy Kit by Too Faced, Becca Ever Matte primer, Kat Von D foundation and Laura Mercier Setting powder, as long as I have those things then I don’t need much else LOL

What products are you currently using on a daily basis?

I am currently using Biore Deep Pore Charcoal Cleanser, Biore Blemish Treating Astringent, and Formula 10.0.6 Seriously Shine Free Mattifying Oil-free moisturizer and a Victoria’s Secret gloss (whichever one I can get my hands on the quickest) on my lips to keep them hydrated throughout the day.  I don’t wear makeup on a daily basis…I am all about skincare no matter what though.

“…your personal style can tell a lot about you as a person and your personality.  People are able to look at you can see whether you are a fit for their company/brand image”

What’s your personal style?

If I had to choose a word to describe it then I would say that my style has become very eclectic…I don’t mean Lady Gaga meat dress eclectic lol But more so on the urban side of eclectic.  I love to mix colors and I love to mix patterns and I love to mix colors and patterns together lol I am into mid-rise/high waist jeans and skirts and I am loving, canvas sneakers and female oxford style shoes currently as well but I think I will always be into those though.

How does your personal style influence your branding?

Screen Shot 2016-09-30 at 5.15.09 PMI think your personal style can tell a lot about you as a person and your personality.  People are able to look at you can see whether you are a fit for their company/brand image.  For me my personal style is just that it fits my brand to the “T” from my natural hair and to how I dress it all ties in together.  When I am wearing hair extensions I tend to go for more of a put together style whereas when I have my natural hair out I go all out and get crazy a lot.  That helps with branding because it shows versatility and different aspects of my personality.

What’s your favorite brand and why?

I don’t think I necessarily have a favorite brand per se, but I have favorite a favorite store to shop at which is H&M.  I can always find what I am looking for there with no hassle and I love their prices for their quality of clothing.

What are your go-to outfit combinations?

I always go for the High waist jeans, graphic tee or crop, open front cardigan with canvas sneakers paired with a cute headband or fedora or floppy hat.  Those are starting to become my faves.  I love mixing colors with my tops and sneakers.

Want to learn more about Zenobia ? Follow her on social media:

YouTube | Instagram | Twitter | Facebook



On a mission to empower you in uncovering your best inner and outer self through inspiring content created by the most influential people online

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