Silvousplaits, also known as Shannon Burns is real life, loves fantasy and sci-fi franchises such as Game of Thrones, Lord of the Rings, Vikings, and Star Wars. She especially loves the costuming and styling, which is what motivates her to make hair tutorials that replicate these styles. She started her Youtube channel for this in 2013, and since then has become one of the most influential experts on hair replication on the Internet. Shannon does all this in her free time when she’s not working at her day job as a neuroscientist. Her other passions include Irish music, rock climbing, cheesecake, and her house rabbit Marie Furrie.
How were you inspired to begin your channel? Where did you start?
I always enjoyed costumes and styling from period shows. One winter I shared a small album of Game of Thrones hairstyles I had replicated to Reddit, and the post went viral. There were so many requests for tutorials, so thus Silvousplaits Hairstyling was born!
What inspires you and keeps you moving forward? Why are you passionate about it?
Hairstyling can be artistic, like painting or sculpture. It’s such a fun way to express your personality and creativity, and it helps you transform and escape from the stresses of the “real world.”
What’s your favorite aspect of the beauty & cosmetics industry?
The community online is one of the most active, diverse, and engaging communities I’ve ever been a part of. Sharing stories and tips with other creators and beauty fans from around the world is amazing!
What makes your brand unique from other beauty channels?
Silvousplaits Hairstyling is definitely not about blending in! The purpose of these tutorials is to teach braiding skills and help people recreate the fantasy styles from their favorite shows and movies. Plus, a lot of research goes into each tutorial in order to make it as accurate as possible.
How do you organize/plan out your content?
Most of these tutorials are replications of fantasy and sci-fi tv shows and movies, as requested by subscribers. I try to make a wide variety of styles so that anyone with any hair length, type, and interest will find something they enjoy. Plus, from time to time there are also “hair tricks” videos to teach basic styling skills and hair hacks, as well as a couple original styles you won’t see elsewhere.
What is your goal for your channel? Dreams?
Ultimately, I hope that this channel will continue to grow and help more people incorporate their passions into their sense of style. Also, I hope that new subscribers will be inspired to be creative and expressive with their hair.
Who are your typical followers? How would you describe them?
Followers come from all over the world and all walks of life, but they all enjoy a bit of dress up, whether that’s for a costume, wedding, or just a new everyday look that stands out.
“I try to make a wide variety of styles so that anyone with any hair length, type, and interest will find something they enjoy.”
Do you have any tips for others trying to break into the beauty industry?
If your primary motivation is to be Internet famous, it’ll be a an unsuccessful journey. In order to break into the beauty industry you must be seriously passionate about your craft first and foremost. That way, you’ll make connections with other artists, you’ll hone your skills, and you’ll be able to find your own style and stand out. Opportunities come at the most unexpected times for those who are passionate and work hard!
What are your favorite beauty products or your go-to skincare regimen?
I use a gentle cleanser and light sunscreen for everyday skin needs- being a redhead comes with lots of sunburns! At night I use a 2% BHA exfoliant from Paula’s Choice.
What products are you currently using on a daily basis?
When I’m not dressing up, I likes to keep things simple. For makeup I usually wear just a bit of bb cream (L’Oreal) and mascara (Laura Mercier). My hair is long and super red, so everyday haircare is all about keeping it healthy and shiny. I wash it with sulfate free shampoo and conditioner every three days (L’Oreal EverPure line), and a lightweight leave in conditioner is a must! My favorite right now is MoroccanOil.
What’s your personal style?
My personal style is a mix of simple professional, and exotic accessorizing. I love the look of a lace blouse, dark jeans, and large interesting earrings.
“In order to break into the beauty industry you must be seriously passionate about your craft first and foremost.”
How does your personal style influence your branding?
My interest in textures and accessories is what drew me to the period costuming world in the first place. My favorite looks to make tutorials for are elegant and wearable, but with interesting braids or shapes.
What’s your favorite brand and why?
Good hairstyling products can make a style really pop. I really like to use texture spray, flexible hairspray, and shine spray from Kenra and Sexy Hair.
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