Minsooky is a Youtube channel which showcases creative makeup looks created by amateur makeup artist Ann Oh. Her artistic, avant garde approach to makeup earned her a top 30 spot in the NYX Face Awards in 2015. Completely self-taught, she draws inspiration for her looks from multiple interests, including mythology, music, and even video games.
Check out Ann’s channel here!
How were you inspired to begin your channel? Where did you start?
AO: I don’t think many people know this about me, but before my makeup channel I used to be a powerlifter. In fact, my job was directly involved with fitness so it was practically my entire life. Then in 2012 I injured my knee while hiking in Colorado. Pretty much meant powerlifting was over for me at that point.
I needed something to do with all my free time, so I made a Youtube channel. It wasn’t anything I took seriously at the time. I had been watching makeup tutorials for the past few years and I found it…I guess, pretty interesting, so I decided why not? I put up videos occasionally, but I never took it seriously.
Later in 2013, however, I came across a few makeup channels that specialized in theatrical and special effects makeup. Now when I was growing up, I was really into art, but quit once I went to college since I didn’t have the time. But when I watched these tutorials, it just reminded me so much of art. I had never viewed makeup in such a way before. It really inspired me. So in 2014, I decided I wanted to do that. I began my Zodiac makeup series then, and although a lot of the stuff I made wasn’t good, I really loved the process. That’s when I took Youtube more seriously and made it a serious hobby.
What inspires you and keeps you moving forward? Why are you passionate about it?
AO: For me, I’ve always been very driven by the ability to create and learn. And I really mean it. Like, I can’t watch TV shows if I can’t learn something from it, so I almost never watch any popular shows like The Walking Dead or Game of Thrones. Instead I just watch documentaries and stuff like that. So, that’s one big reason why I keep on creating. I kind of need to because if I can’t do that, I get really restless and frustrated.
I’m also really passionate about this because, for me, art has always been somethingthat’s helped me feel better. I grew up in a small town in Minnesota that wasn’t very diverse and I was the only kid of Asian descent in school. I was bullied and sexually harassed regularly, and everyday I had to hear horrible, racist comments about how I looked or spoke. I felt really alone at that time so I turned to art as an outlet for my emotions. I’ve never been good at expressing my emotions with words but with art it comes naturally.
With makeup the same still holds true. A friend of mine recently passed away so to cope with it, I went into my bedroom and played around with some makeup. Eventually I created a watercolor eye makeup look, which now is my most liked picture to date on Instagram. Several people also recreated it too, which I feel like is such an honor. So that’s what drives me to keep pushing forward.
What’s your favorite aspect of the beauty, cosmetics and fashion industry?
AO: Absolutely the creativity. It’s amazing how art can translate into so many mediums, such as makeup or fashion. It’s a type of aesthetic that unfortunately most people don’t consider art, but I think it’s completely valid. I hope that as the beauty industry continues to grow, people will start giving more merit to its artistic aspects.
What makes your brand unique from other fashion and beauty channels?
AO: I never honestly think of myself as a brand. I know when you go through Youtube training, they tell you to think of yourself as a brand or business, but I don’t really like it. Sort of takes the fun out of Youtube. So what you get is me expressing my interests and passions in a weekly video format. I don’t succumb to trends, I don’t do talking videos where I ramble on about my life or stuff like that…not that there’s anything wrong with that, but that’s really not my thing. I’m a classic INTJ so that sort of stuff really doesn’t appeal to me. My thing is to learn, create, and experiment based on my own interests. I think that makes my channel unique.
How do you organize/plan out your content?
AO: I really don’t plan out my content. I just go with the flow, depending on my motivation levels and how much free time I have that week. My work schedule constantly fluctuates so it’s usually impossible for me to have a concrete plan in place.
What is your goal for your channel? Dreams?
AO: My goal is to collaborate with more makeup artists to create more creative, unique makeup looks. I want to be pushed to my limit as far as my creativity goes. Collaborating with other artists really helps that along. There are many makeup artists I’d like to collaborate with on Youtube but…I guess I’m a bit shy about asking. I feel like they would turn me down because I’m not popular enough. But maybe I’m putting myself down too much.
I would also really love to see my work featured in magazines, or even win awards for my work. I also dream about going on Face Off but I just lack the expertise right now. That’s something I’m working on, though.
Do you have any tips for others trying to break into the fashion and beauty industry?
AO: The biggest tip I have is know your rights, legally, when it comes to your work. People will steal your content regardless of how big or small you are, and, unfortunately, usually get away with it. Last year someone actually took footage from one of my videos and put it in a promotional video for a course at a makeup school, which literally just enraged me. I couldn’t believe it. The only reason I knew about this was because another makeup artist told me about it, thank goodness. Later on that same makeup artist told me a lot of things about copyright and how to deal with people who steal your work for monetary gain, which I really appreciated, so now I know what to do when someone steals my work. So definitely know your rights. It’s funny that they used my video though because I’m completely self taught.
What are your favorite beauty products or your go-to skincare regimen?
AO: Lately I’ve really been paying attention to my skincare routine because I’m starting to age. I’m 29 so my skin is aging differently now. For skincare, I usually gravitate towards Korean brands because they’re effective and cheap. I use an Etude House Moistfull Collagen cream as a daytime moisturizer but also use one of their sleeping packs at night to calm my dry skin. I also really like this wash-off rice face mask by Missha, which smells really yummy and is really gentle on the skin. I also oil cleanse a lot.
What products are you currently using on a daily basis?
AO: I really don’t like wearing makeup everyday, so I opt for a bare face instead. I apply MAC’s Strobe Cream to my face as a natural highlight which also keeps my face moisturized. I also really like the Dior Addict Lip Maximizer, which is a clear lip gloss that also plumps up the lips.
What’s your personal style?
AO: I’m pretty conservative about the way I dress. I typically wear long-sleeved shirts and trousers with boots and a few accessories, usually in black or gray. I don’t even like to wear T-shirts so that’s how conservative I am about how I dress. My mom even used to complain that I dressed too conservatively, which is saying a lot because she is your typical Korean mother. Usually they complain you’re showing off too much skin!
How does your personal style influence your branding?
AO: Personally, I like keeping things as simple as possible. So my personal style is simple. And, when I film videos, I try to edit them down to the point they only contain the relevant information necessary to get my point across. I prefer videos to be like this because it irritates me when people ramble on or include things that aren’t relevant to the video, it’s too much of a distraction. While the makeup looks I create can be complicated, I try my best to simplify the steps necessary to create them.
What’s your favorite brand and why?
AO: I really love Sugarpill. Their eyeshadows are really bold and opaque, which fits in perfectly with my makeup style. Their pigments are also lovely as well, such as Lumi, which is this really pretty, iridescent pigment that reminds me of fairy dust. My own complaint is that they don’t have their own range of lipsticks. I know they’ve developed a few, but I would really love if they made a huge line of liquid lipsticks.
If you love Ann’s makeup creations subscribe to her channel!