Alexa is just an every day girl who loves posting beauty and dating related videos on YouTube. She works to keep the topics candid, providing insight that others may be too shy to talk about online. Some of her most popular videos have been about hair, sex, and motherhood.
How were you inspired to begin your channel? Where did you start?
I was inspired to start my own channel by watching other beauty gurus on YouTube. I absolutely loved stumbling across gorgeous personalities and learning new tips and tricks! I was like, “I could do that!”
What inspires you and keeps you moving forward? Why are you passionate about it?
My comments section is what inspires me the most to continue uploading. Starting up was tough, I was basically just talking to myself in the room of a hotel that I was living in. I had tons of free time on my hands, but not getting any feedback at first was the hardest. Now I look at all of the people who take the time out of their day to write me and am so very thankful! Knowing I’ve touched someone else’s life in even the smallest way keeps me going.
What’s your favorite aspect of the beauty & cosmetics industry?
I love how innovative the beauty industry is. Just when I think I’ve got the best routine, someone breaks through and changes the way we all think. I can remember when finding organic and cruelty free products in my small Florida town was like striking gold. Now I can find amazing quality products practically anywhere. Youtube helps to educate and inform viewers in all corners of the planet, which creates product demand that companies and stores cannot ignore!
What makes your brand unique from other beauty channels?
I like to think my channel is unique in that I keep my content extremely candid. I talk to my camera as if I can see my viewers on the other side. It’s really a lot like talking to my best friends.
How do you organize/plan out your content?
I have no rhyme or reason to any of my content. I have a “Beauty Channel” but viewers can easily find information on technology, or topic videos on some of our world’s most current events. Whatever I feel passionate about at the moment is translated onto film and posted for the world to see.
“Knowing I’ve touched someone else’s life in even the smallest way keeps me going.”
What is your goal for your channel? Dreams?
My goal for my channel is just to continue posting content! No matter what season I am in my life I hope to always remain a YouTuber and broadcast new techniques and ideas to my viewers. My typical followers are women, but I try to keep my videos gender neutral and helpful to any sex.
Who are your typical followers? How would you describe them?
I’d describe my viewers as adventurous, they’re interested in pretty much anything I throw at them and I love that! It keeps me on my toes and helps keep me out of my comfort zone.
Do you have any tips for others trying to break into the beauty industry?
My biggest tip for other creators is to just stick with it! There is someone out there right now who needs to hear what you have to say. No matter if you’re talking about a product you’ve already seen reviewed a dozen times, someone is going to like the way YOU present it and you might just make a life long friend!
“I talk to my camera as if I can see my viewers on the other side.”
What are your favorite beauty products or your go-to skincare regimen?
My favorite beauty products right now would have to be anything organic, and all natural. After using chemical laden makeup and lotions for years, I really see a difference in my skin since making the switch. I have less acne, a brighter glow, and just an all around happier me!
What products are you currently using on a daily basis?
Anything Shea Moisture or Carol’s Daughter is apart of my daily routine. Their lines have transcended the typical hair market and can be found in skin and makeup too. Shea Moisture’s eye brow kit is absolutely amazing!
What’s your personal style?
My personal style is laid back and relaxed, and that’s a lot what viewers find when they tune in!
What’s your favorite brand and why?
One of my favorite brands is Gerald Cosmetics. I was introduced to the line after using their all natural teeth whitening kit. I remember the company was fairly new but I had heard quite a lot of buzz through social media. After purchasing a few glosses, I was soon hooked!
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