Featuring: Fashion and Beauty Blogger, Madi McLaughlin

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Madison McLaughlin is a 16-year old girl from Arizona; she has always been very outgoing, well-spoken and loved all things surrounding fashion and beauty from a young age.   Being active is part of Madi’s life and always has been.  She started gymnastics at the age of eight spending 25+ hours weekly in the gym until the age of 14 when she transitioned into dance; Madi continues to work hard and dances 30+ hours weekly to perfect her skills.

Early on in her life Madi wanted to become an actress and desired to be in front of the camera. Every Christmas and birthday after the age of four, she always requested make-up as her gifts but usually only received  make-up applicators and brushes because she was simply too young to wear make-up.   Around the age of twelve, Madi discovered her first beauty video on YouTube—she fell in love and got the bug!  It was something so perfect that combined all the things that she desired and loved and would grow as she grew.  After starting her channel in 2014, two years later she has over 8,000 subscribers and enjoys it more and more each and every day.


How were you inspired to begin your channel? Where did you start?

I have always been very outgoing, love talking to people and having an audience.  So when I came across a beauty video on YouTube, I was mesmerized and I had always thought YouTube was just a place for funny viral cat videos.  Although after seeing that video, I was addicted and knew it was something I really wanted to do.  Only being 12 years old at the time, I begged my mom to let me make a channel, but she wanted me to hold off until I was more mature.  I made many practice videos in the meantime while being in my room by myself.  Finally at the age of 14, my mom let me start my channel.  I started with an old video camera and no editing skills.  I posted my first video and remember getting my first subscriber; I was so ecstatic and could not wait to make more videos.

What inspires you and keeps you moving forward? Why are you passionate about it?Screen Shot 2016-07-19 at 5.02.15 PM

So many things inspire me.  I can truly find inspiration anywhere but for the most part my mom keeps me inspired and moving forward.  She is such an amazing human being and is always making sure I am keeping up with my YouTube content and is honestly my biggest fan and supporter.  Also my subscribers keep me passionate as they are all so sweet and I love interacting with them.  It is truly the best feeling knowing people enjoy and share your passion!

What’s your favorite aspect of the beauty & cosmetics industry?

The beauty and cosmetics industry is forever changing yet it always revolves around the same basic things–eyeliner is eyeliner and lipstick will always be lipstick.  It is more on how you use beauty products and personalize them to you as an individual whether it is a crazy new trend or more of a simpler classic kind of beauty.

What makes your brand unique from other beauty channels?

I am my brand; it is truly me and I am unique as a person and individual–thus making my brand different because I am different.

How do you organize/plan out your content?

I have always been a big list maker.  Approximately two weeks in advance, I try to plan out my video and make sure I have all the needed content for the video.  Sometimes things do not always go as planned so I simply wing it!

What is your goal for your channel? Dreams?

I have so many goals and dreams for my channel.  I love watching my subscribers grow and see that more people are enjoying my videos!  Currently, my main goal is to make quality videos that my subscribers and I will both enjoy; with that being said, hopefully, in the near future, I would love to meet some of my followers and fellow YouTube friends!

Who are your typical followers? How would you describe them?

My typical followers are young girls and I like to think of myself as their older sister giving beauty tips and advice.   I love the feeling of knowing I can have a positive impact in their lives.

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Do you have any tips for others trying to break into the beauty industry?

If beauty is something you truly love do it!  My advice would be to be genuine and true to who you are as a person and always leave an impression!

What are your favorite beauty products or your go-to skincare regimen?

Screen Shot 2016-07-19 at 5.02.48 PMMy favorite beauty products are those for eyebrows!  This is because my eyebrows need all the help they can get!  I love the Anastasia Beverly Hills Dipbrow Pomade and the NYX eyebrow gel to tame my crazy brow hairs.  As for my skincare, I have always struggled with your typical teenage acne and very oily skin!  Recently I have been using the Foreo Luna mini with Philosophy Clear Days Ahead Oil-Free Salicylic Acid Acne Treatment Cleanser for cleansing and the Origins High-Potency Night-A-Mins Skin Refining Oil for moisturizing.  My skin has never been so clear and radiant looking!

What products are you currently using on a daily basis?

I use so many products on a daily basis but my current staples are Anastasia Beverly Hills Dipbrow Pomade, Smashbox Photo Finish Oil Free Pore Minimizing Primer, Urban Decay All Nighter Long-Lasting Makeup Setting Spray, Nars Radiant Creamy Concealer, Laura Mercer Translucent Loose Setting Powder and Revlon Just Bitten Kissable Balm Stain in Honey.

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What’s your personal style?

I would have to say my style is very classy, bubbly and feminine with an androgynous twist.  One day I will be wearing a full face makeup with a skirt and heels and then the next my favorite Adidas shoes, a men’s t-shirt and ripped jeans.

How does your personal style influence your branding?

My personal style is such a huge influence when it comes to my channel.  My style impacts every video I make whether I am actually showing my style through outfits and makeup or showing bubbly personality!

What’s your favorite brand and why?

Benefit cosmetics is my favorite as the brand is so well rounded and offers a variety of products from makeup to skincare.   Also the brand creates and presents its own personality–every product is outstanding and the packaging is always so adorable!


Want to learn more about Madi ? Follow her on social media:

YouTube | Instagram | Twitter


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