Featuring: Makeup & Fashion Vlogger Madi Hearts

IMG_5446 Madi Hearts is a 20 year old YouTuber from Texas. She has been making beauty, fashion, and lifestyle videos for almost 6 years. Madi is also about to graduate from Esthetics school and works as a freelance makeup artist. She also has an Etsy shop, Glitz & Plan, where she sells planner stickers.


How were you inspired to begin your channel? Where did you start?

I started my channel because I loved that YouTube is it’s own little community and I wanted to be apart of it. I started making beauty videos during the summer of 2010, since I was only 14 I had to ask my dad’s permission and he wouldn’t let me do it for months and finally he said it was ok and now he is super supportive.

What inspires you and keeps you moving forward? Why are you passionate about it? 

My viewers inspire me! They keep me motivated with all their love and support and I just wanna make more awesome content for them! My YouTube friends; LuvLaurenAshley, WoahHaleigh, SweetPaintedLady, ValenciaALaMode, TheLittleMissLizze, & BrookeLovesBeautyX3; also keep me motivated and support me which is super helpful.

“My goal for my channel is to constantly keep building it and improving my videos every time I upload”

What’s your favorite aspect of the beauty & cosmetics industry?

I love that the beauty industry is all about doing whatever you want, creating whatever look makes you happy. There are so many different products in all different colors to try and it’s so fun to play with them all.

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What makes your brand unique from other beauty channels?

I feel like my channel is different than other because I have my own unique personality I let shine through my videos. I also am always honest and real with my viewers, which I don’t feel like a lot of people do anymore. I make videos for my viewers not just to try and make money.

How do you organize/plan out your content? 

I’m really into the whole planner trend. I have an Erin Condren planner and it helps me to keep track of when I need to film and upload. I also have a list on my phone of all the videos I want to film.

What is your goal for your channel? Dreams?

My goal for my channel is to constantly keep building it and improving my videos every time I upload. In my dreams, I think like every YouTuber, it would be cool to be considered a “bigger YouTuber” someone with over 100,000 subscribers, it would feel pretty awesome not gonna lie.



Who are your typical followers? How would you describe them?

My followers are amazing! I call them my Mad Hearts, named by them. They are so supportive, kind and there for me on my good and bad days, it’s so heartwarming! It’s also really cool because I have followers of all ages and backgrounds, we help each other out and some of my followers have become good friends of mine on and offline.

Do you have any tips for others trying to break into the beauty industry?

As far as wanting to start a channel, I always say be consistent, that’s the number one thing. Try and use the best camera, lighting and the nicest background you can. Also always make videos about something you are truly passionate about, because your love for the topic will shine through in your videos. If you really want to break into the makeup, skincare or hair world; find a good beauty school near you and take a tour and see if you would want to make that your career like me. 🙂

What are your favorite beauty products or your go-to skincare regimen?

IMG_5808Makeup wise, I love so many products from so many brands. I think a lot of people think that the more expensive something is, the better it works, this is not true. I love tons of drugstore products and think some of them are better than high-end products. I would definitely say I can’t live without concealer though, perfecting the skin is the base of great makeup. Also brows, love me some great brows! Skincare. Well since I am in esthetics school I have learned so much about skincare and what actually works, and the truth of it is to get products that are really going to impact and change your skin for the better are going to be professional products you can only get from a professional or a spa. I love GlyMed Plus which is a professional only brand, but I do enjoy some products from Mario Badescu and Peter Thomas Roth. No drugstore “skincare”, no no.

What products are you currently using on a daily basis?

For makeup I use a lot of drugstores because I’m all about good products for cheap. 

Face: Smashbox Photofinish primer or Nivea Mens Sensitive Shave Balm (it’s actually a good primer!), NYX or Makeup Forever green color corrector, Rimmel Clean Finish foundation or Santee Liquid Aqua Stylish Silky Milk foundation with a damp real techniques sponge, Hard Candy Glamoflauge concealer, Maybelline Dream Lumi Touch highlighting concealer in radiant for under the eyes, & Mac or Benefit cheek products.

“…always make videos about something you are truly passionate about, because your love for the topic will shine through in your videos”

Eyes: Elf brow pencil in taupe or Ulta brow tint in light, Urban Decay eye primer or NYC Cityproof eye primer stick, Wet N’ Wild or Mac or Urban Decay or Lorac eye shadows, Mac blacktrack gel liner, Jordana Cat Eye liquid liner pen, Maybelline mascaras, & cheap beauty store false lashes.

Lips: Jack Black lemon and chamomile lip balm and EOS lip balms, darker Mac lipsticks like Up The Amp, and NYX lip products. Purple lips are my fav!

What’s your personal style?

madi newFashion? O goodness it is all over the place! Sometimes I’m boho, sometimes rocker chic and sometimes super girlie and sometimes I just look a hot mess! Haha! I’m usually wearing jeggings with a cute flowy top or a cute little skater dress.

How does your personal style influence your branding? 

My style is my style. I buy and wear what I want no matter what others think or what the trends are. If I wanna wear purple lipstick and a tutu, I will!

What’s your favorite brand and why?

Makeup wise, like I said, I love most all brands. Mac, Urban Decay, Wet N’ Wild, Elf, just to name a few. I could never pick just one!


Want to learn more about Madi ? Follow her on social media:

YouTube | Instagram | Twitter


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