LaToya Codner is a YouTube content creator, blogger, and Sag-Aftra actress residing in Los Angeles, Ca.
How were you inspired to begin your channel? Where did you start?
I began my channel in Graduate school while I was studying and teaching acting. The work load was sometimes overwhelming and because we were all so passionate about it, it was exhausting as well. I watched YouTube as a way to relax my mind and came across a video from Kandee Johnson and thought “What if I did this too?”. I created my first channel one month later and never looked back.
What inspires you and keeps you moving forward? Why are you passionate about it?
The people inspire me. The engagement from them keeps me going. It’s also a creative outlet for me outside of acting that I have control over. I don’t have to wait for a casting director to give me a job, I just think of an idea and hop in front of the camera. When the video goes live, thousands of people across the world watch and give me feedback. When someone tells me that my hair tutorial helped give them confidence after trying it out, it pushes me to make more content.
“I don’t have to wait for a casting director to give me a job, I just think of an idea and hop in front of the camera.”
What’s your favorite aspect of the beauty, fashion & cosmetics industry?
1. Self expression. Maybe I wasn’t born wearing red lipstick or a Beyoncé body hugging bodysuit, but I can put it on and be fabulous, hunny! It gives us all a chance to bring our imaginative ideas to life.
2. There’s a new trend going on. We’ve taken something that can sometimes be completely vain and narcissistic and found a way to help people with our ideas. Brands have taken this idea to the next level by posting their own how-to videos. They are now giving tips with their beautiful images so we can all “get the look”. It still serves their bottom line, but helps people in the process.
What makes your brand unique from other beauty, cosmetics and fashion channels?
When I began my channel, it was all about natural hair and my journey of acceptance. Now that I have come to a place of confidence in what what was naturally give to me, I have a lot more fun. I’ve introduced a lot of fashion tips, makeup, and wigs since the top of the year.
My channel also goes hand in hand with my Blog and Instagram account, where I am hosting #100DaysofStyle. I showcase different ways you can “dress” your body, face, and head (hairstyles), to experiment and have fun with your look. Everything I do is infused with my bubbly personality, and that intrinsically makes everything I do unique.
How do you organize/plan out your content?
A lot of my blog content is planned around what I want to post next on Instagram because I like to cross promote on both platforms.
For YouTube, I post every Thursday. This means I need to plan for ur videos a month and I try to do one video each for fashion, hair, beauty, and leave one video for whatever I’m interested in at the moment.
What is your goal for your channel? Dreams?
Being an actress, I’d like to introduce original scripted content in the future. Perhaps a series of some sort that blends both my love of fashion and beauty with my love for story telling.
I’d also like to do more vlogging and blogging around the world. I want my viewers to experience places like Italy, France, and the Caribbean Islands through my eyes.
Who are your typical followers? How would you describe them?
My demographic of viewers are women between the ages of 25 and 35. They are young professionals still striving to make their mark in the world and are looking for affordable ways to do it in style. Many of my followers have natural or highly textured hair and have a passion for haircare and learning new techniques. They also have a great sense of humor and appreciate creative self expression.
Do you have any tips for others trying to break into the beauty, cosmetics or fashion industry?
Educate yourself. When it comes to learning any artistic industry, there are two sides; the creative side and the business side. Both are equally important.
Take classes to learn technique and study others that are successful in your field. Then put yourself out there! Use social media to market your strengths and be unapologetic about it. Show the world who YOU are and what you bring to the table as an individual. People flock to confidence and those with likability.
Also, find a niche. Something you do well, that no one else so doing. Or doing something that many are doing, but infusing your own style in it.
“When it comes to learning any artistic industry, there are two sides; the creative side and the business side. Both are equally important.”
What are your favorite beauty products or your go-to skincare regimen?
Hair: Carol’s Daughter Black Vanilla Smoothie deep conditioner, Curls Unleashed Curl Defining Creme, and J’shea Essential Oils
Skincare: Peter Thomas Roth Therapeutic Sulfur Masque
What products are you currently using on a daily basis?
Pretty much the products I’ve listed above and Nars sheer matte foundation. I tend to switch up everything else.
What’s your personal style?
Comfort with a flair of sex appeal. My style exalts the feminine silhouette over showing skin. Many times my outfit can switch from dressed up and glam to a casual day out by changing my shoes from heels to flats.
How does your personal style influence your branding?
I tend to go for solid colors over patterns and usually choose one statement piece. As a result, the design of my website is very clean and simple. I let the photos I take be the main attraction.
What’s your favorite brand and why?
This is tough!! I would have to say Zara is my favorite place to shop. I love the fact that I can get designer style at a more affordable price. The quality of their clothes is pretty good as well. It’s a win-win!
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