Krystal Leandra started her career as a beauty guru and a fashionista at a young age. Krystal was always doing all of her friend’s hair for the school dances. At Krystal’s high school in Denver Colorado, they offered a program where Krystal was able to attend Cosmetology school and receive her Cosmetology License. At the age of 16 Krystal did just that. After graduating high school, Krystal went to work in the salon where she had interaction with clients daily. Soon she had built up rather radical clientele. Krystal specialized in outrageous hair color like leopard print with Mohawks. She developed a clientele of local metal and rock bands and began traveling all over the United States with her band clientele as a Personal Stylist.
In 2011 a producer contacted Krystal through social media. She had no idea this would change her life forever. Krystal was then cast her for her first television series on the Travel Channel called Paranormal Challenge with Zak Bagans from Ghost Adventures. Krystal quit traveling as a personal stylist to solely focus on Paranormal Television Production. She found her passion was not only in beauty and clothes, but also in film. After being featured on several television series and different networks for paranormal, Krystal then began to develop a fan base. She was different which intrigued people. She was one of the rare female investigators in a male dominated industry, but she was also girly. She was into not only paranormal but makeup, and fashion.
After her television appearances and building up her social media, she began a YouTube channel for Paranormal Chit Chat. However, she soon realized she was getting more questions than just about paranormal topics. People wanted to know about her makeup, her clothing, and her favorite brands. That is when she began beauty blogging about tips tricks, and her favorites. She is still building her YouTube channel for beauty. To Krystal it is more than just about tutorials, or appearance. Krystal has a message that she wants to teach others about confidence, learning to accept yourself in your own skin, and being true to your soul.
Krystal has been signed to her own Paranormal Documentary Series! She is still in the early filming stages, but make sure you watch her social media for updates!
How were you inspired to begin your channel? Where did you start?
KL: I actually started my notability on the Travel Channel. In 2011 I was featured on a show called Paranormal Challenge with Zak Bagans from Ghost Adventures. I was on several other paranormal television series and I started to get followers. Girls really liked that I was one of the rare females in the paranormal filming industry, and I was constantly getting questions about my hair, my makeup, fashion and products I use. Finally in 2015, I worked up the courage to start my own beauty and life channel on Youtube.
What inspires you and keeps you moving forward? Why are you passionate about it?
KL: I actually became a licensed Cosmetologist when I was 16. I have been passionate about beauty and fashion for my entire life. Where I grew up in Denver, they have a trade school they offer to high school students and the cosmo credits go towards your diploma. I have always been obsessed with Beauty and Fashion. I love trends, and designers. I love new makeup concepts and brands. I have really loved makeup since I was a child. My grandmother had this beautiful vanity with all of these wonderful products and she would let me play with them. I just remember telling myself I would own all of my own products one day. Except, I have probably gone over board at this point (lol) Social Media is such an important part of moving forward, which makes it so easy to see what’s trending.
What’s your favorite aspect of the beauty industry?
KL: My favorite aspect of the beauty industry would have to be makeup. To me using makeup on a face is like doing artwork on a blank canvas, and possibilities are endless. I think the two things I am most obsessed with are eye shadow palettes, and matte lipsticks.
What makes your brand unique from other beauty channels?
KL: My brand is unique because of my image. Since I do paranormal production and film, I somehow developed the title “Dark Barbie” from my followers and fans. I think people are intrigued by me, because I’m not gothic, but I’m not Cher from Clueless either. There aren’t many women in the paranormal, and the girls that are in the industry defiantly are not girly like I am. I think I also set myself apart with my fans and followers because I always tell them to follow their dreams and their passions. I encourage others to be themselves because life is too short to not do what you love and become who you truly feel on the inside. I think when I first graduated high school I struggled with my self-image; between making myself happy, or becoming what everyone around me wanted to become. Also encouraging girls to stand out. The paranormal community is a male driven industry. I try to remind girls that just because I am a woman it doesn’t matter that I will still succeed.
How do you organize/plan out your content?
KL: I actually abide by a schedule. I plan two weeks to a month at a time in content. I have a schedule written. You have to plan ahead. I film two days a week, edit two days a week, and post two days a week. Unless a particular item or thing is trending, I won’t change my pre planned content. Time management is important and a really big calendar.
What is your goal for your channel? Dreams?
KL: My fan base for paranormal is more developed that my beauty, but everyone has to start somewhere. Of course I want to keep moving forward with my channel, and grow. I always want to improve aesthetically, however I feel like it is so much more than that. I have some girls that message me that are being bullied, and some have even been suicidal. I try to promote a bigger message than just beauty products or tutorials. I want to promote confidence. I feel that sometimes as a beauty blogger you become someone that people can relate to. I just want to encourage girls that it isn’t about the products on the outside or how you do your makeup. It’s also about being a beautiful person on the inside. As Cinderella said, be kind and have courage.
Do you have any tips for others trying to break into the beauty industry?
KL: Setting up a beauty YouTube channel needs commitment, and in the beginning it isn’t cheap. You don’t start with sponsors, you paying for products on your own. I think the best advice I can give is not comparing yourself toanyone else. No one starting out is going to be like Kandee Johnson, or even Chrisppy. They too started somewhere. Even if you don’t have the finances for a full studio, start vloging with your iPhone. Then save up and get a handy cam and a cheap tripod. You have to think of it like an onion, one layer at a time. And stop procrastinating! If you love beauty that much, and you want to do blogging, or YouTube, then do it. Don’t say I will start next week, don’t say maybe tomorrow, do it now or you never will. Don’t use any excuses to not follow your dreams. If its your passion then make it happen.
What are your favorite beauty products or your go-to skincare regimen?
KL: There are so many! My favorite product lines have to be Anastasia Beverly Hills, Mac, Sugar Pill, Urban Decay, Jeffree Star, Makeup Geek and I love the Kylie Lip Kits. My go to skin care regimen changes often. I used to have really oily skin and terrible acne but I was on Acutane, which got rid of all of my skin care problems. I’m still getting used to having whatever normal skin is. But I usually use a soft cleaner like Cetaphil (which is over the counter and my dermatologist recommended it) but the moisturizer is the most important part. Always use an SPF under your makeup if you’re going to be outside because it will prevent dark spots, premature aging and wrinkles. But my nighttime moisturizer is really heavy. It helps repair your skin from the day and helps maintain fatty acids to help the skin looking plump. My favorite nighttime moisturizers are Cetaphil, Chanel, and Erno Laszlo. Erno was Marilyn Monroe’s favorite skin care line, I tried it and became addicted.
What products are you currently using on a daily basis?
KL: My primer with is by Smashbox. I use Mac studio Fix foundation, which has
an SPF 15 in it. Then I use Mac Studio Fix powder to set. Depending on what I do for the day I will either contour with Anastasia Beverly Hills Cream or Powder palette. If I am in a hurry I will use the powder. Then for my brows I outline them with Brow Wiz from Anastasia and fill them in with Anastasia’s
Dipbrow. For concealer I use Nars Radiant Creamy Concealer followed my Anastasia Highlighter. Favorite blushes are Too Faced and Cover Girl. For my waterline I use Anastasia’s waterproof crème liner in Jet. For eye shadow primer I use Mac Paint Pots. For eye shadows my go to palettes are the Artist Palette, Shadow Couture, and Self Made by Anastasia. My favorite lid liners are Matte Liquid Liner by NYX, and black liquid liner from NYC. Mascara is Too Faced, Better than Sex. My favorite lashes are Ardell Lashes Double Up in 203 and 204. And for lips I used to love Jeffree Star, but lately I have been so obsessed with the Kylie Lip Kits. They are the only matte lipstick that doesn’t make your lips feel dried out, and they go on so smooth. I also love Mac “Myth”, its one of my favorites., with “Stone” liner.
What’s your personal style?
KL: I have kind of an edgy personal style. I am inspired by Carrie Bradshaw from Sex and the City, Cher from Clueless, Elle Woods from Legally Blonde with a little bit of an alternative edge. I also get my makeup and style insp from Gwen Stefani. I have loved her my entire life. I also have framed pictures of Marilyn Monroe all around my house. She was such a beauty icon. Most of the time you will see me in skirts with knee high boots, or knee high socks with platforms. Shoes have always been my thing. I feel like you should pick the shoes first and create an outfit around that.
How does your personal style influence your branding?
KL: My personal style is huge with my branding! I think that is how I got fans
and follows so fast. I think people didn’t think that there could be a female
exist in the paranormal industry, that is fashionable and into makeup. I think
its kind of funny, because I also have a paranormal channel on YouTube, and I still have people messaging me asking me how its possible for this Barbie type girl to be interesting in the paranormal and be able to go into dark scary haunted places without being afraid. Most of the girls in the para industry are hoodie, t-shirts and jeans type of girls. I am just setting a new trend.
What’s your favorite brand and why?
KL: My all time favorite brand has to be Chanel. It is such a classic brand; it’s expensive however you always know that you’re getting a high quality product. And to be honest there is something about wearing Chanel No5 that makes you feel like Marilyn.
Be sure to Subscribe to Krystal’s channel here.