Heather Baker is a professional makeup artist who loves having the ability to make people feel confident and beautiful with just a few strokes of a brush. She went to cosmetology school in Colorado as well as makeup school in Los Angeles. She worked for MAC Cosmetics for a couple of years and has worked with many other prestigious cosmetic lines in the industry. Heather has fallen in love with makeup and the power of transformation it can have. She started her own business providing on location makeup services and absolutely loves being self employed! She has had some awesome opportunities within the industry and has enjoyed doing makeup for TV, Print, music videos, fashion shows, pageants, fitness competitions, photo shoots, weddings, and so much more. Basically if there is a need for a makeup artist she’s there! She’s had the opportunity to travel all over the world doing what she loves and she recently was able to gain experience working on the set of a movie! Heather loves being in this industry and exploring all the different areas and opportunities it has to grow in!
When she’s not spending time making others feel beautiful she loves spending her time with her husband who is her biggest fan as well as their Bernese Mountain Dog! They love to go golfing together and just kick back and relax. They are so excited to be welcoming a new addition to their family this May… a baby girl!! Heather also loves being with her family. She has three brothers, an older sister, and an identical twin sister! Overall, Heather loves people and has a passion for life and living it to the fullest!!
How were you inspired to begin your channel? Where did you start?
HB: I was inspired to create my YouTube channel for many reasons, one of the main reasons being my followers. I had people constantly saying to me that they felt overwhelmed when it came to trying new techniques, looks, etc. so I decided to help make that a little easier by doing tutorials that were hopefully easy to follow as well as looks that were achievable and not too hard! So just like that Makeup by Heather B. started on YouTube!
What inspires you and keeps you moving forward?
HB: I am constantly inspired by fellow makeup artists, my clients, as well as fashion. I love how makeup trends change and how no matter who I am doing makeup on it will always be different because no two faces are exactly the same! I love following other artists and seeing how their techniques are different and how we can constantly be learning from each other. I love the beauty industry and it’s an industry that will only continue to grow which helps me to move forward and continue to grow and learn all that I can.
Why are you passionate about it?
HB: The main thing I want people to know is that I am not passionate about lipstick, eyeshadows, powders, etc., I am passionate about making my clients feel and look their very best with just a few strokes of a brush. My mom was right when she said true beauty comes from within and that nothing is more beautiful than confidence. I strive to make each of my clients feel confident and excited about how they look while realizing that the makeup doesn’t make them beautiful but can help them feel beautiful!
What’s your favorite aspect of the beauty industry?
HB: The beauty industry is always changing and I love that! I never get bored and there is always something new to be learned. The beauty industry will only continue to grow because people always want to feel and look their best and being able to be a part of that is truly amazing!
What makes your brand unique from other beauty channels?
HB: I like to think that my channel is unique from others because of me! I try in each tutorial to let my own spunk come out while teaching looks that can be achieved. Before I started my channel I would watch other tutorials and the makeup was so amazing but to me the looks were so dramatic and not necessarily wearable looks. I decided to do only looks that made sense for my followers. I also decided if I was going to start a channel I wanted to do it right….so I have an amazing cinematographer that I work with to only get the best quality videos!
How do you organize/plan out your content?
HB: Honestly my content is planned out by what my followers ask for or what is in trend at the moment. I love getting requests from people so that I can help them learn what they truly want to learn! I also plan my content according to some of my favorite looks/products at the time and what I want to share with others.
What is your goal for your channel? Dreams?
My goal for my channel is to inspire people all over to try new products, techniques, etc. and to know that they can do it! I want to reach an international audience that I would not have the ability to reach without technology and have a following of a million subscribers!
Do you have any tips for others trying to break into the beauty industry?
HB: Go for it! It is such an amazing industry and there is not a day I wake up and don’t enjoy what I do!
What are your favorite beauty products or your go-to skincare regimen?
HB: Favorites are hard because it is constantly changing as new things come up….however right now I can’t live without my contour kit, a good foundation, and a killer mascara! My go-to skincare regimen is a rose floral toner, a cream cleanser and always includes my Clarisonic!
What products are you currently using on a daily basis?
HB: I always always use a foundation or tinted moisturizer all over, I also love using eyeshadow primer to even out my eyelids even if I am not wearing shadow. I can’t live without my bronzer, blush and mascara on a daily basis.
What’s your personal style?
HB: My personal style is glam makeup that is not too overdone! I love to wear makeup but also not look like I have a ton of it on! I am super girly and am a sucker for anything that has shimmer, glitter or fun packaging!
How does your personal style influence your branding?
My website, logo, social media etc., all represent my style pretty well because I believe it highlights exactly who I am by what is posted or shown. My website is fun, fashion forward and of course the pink lips in my logo are a must to show a little spunk.