Featuring: Erika Penales, Fashionista & Beauty Enthusiast


Hello Erika! Can you briefly introduce yourself?

My name is Erika, I was born in the Philippines and raised a Cali girl! I am a very blessed Mommy, Wife, career woman, fashionista & beauty enthusiast! I adore Vintage, shabby chic decor and have made decorating my home a favorite hobby, next to filming how much I love fashion and beauty on my youtube channel! I am a hard working girl, but never fails to forget how important it is to always have fun! never letting the day cease me, I work hard and play hard. Being a new mommy to a beautiful baby girl, my motivation & inspiration in life just took off on a whole different level! 

How were you inspired to begin your channel? Where did you start?

I was inspired when I was watching a few you tubers review some products and thought to myself, I have some things to say about some products too! I started at home, just decided one day, to turn the camera on, and upload my first review! it was on a drug store holy grail hair product I LOVED!

“…I love sharing my thoughts, trials, and opinions about all of the things I love and love sharing my opinion of it to those who are interested and that can relate”

What inspires you and keeps you moving forward? Why are you passionate about it?

What inspires me is the love I have for makeup, skin care and all things beauty and fashion.  I am passionate about it because I love sharing my thoughts, trials, and opinions about all of the things I love and love sharing my opinion of it to those who are interested and that can relate! Seeing my co-beauty lovers share what they love as well, inspires me to keep doing what I do! its such a great community, and so much fun to meet new people who I share the same passion with!

What’s your favorite aspect of the beauty & cosmetics industry?

My favorite aspect would be, that there are no rules and there are always different trends popping off! there are no rules, and you can express yourself through it all, in every way possible! Use your imagination, and you would be surprised what results become of it!

What makes your brand unique from other beauty channels?

My brand, meaning my way of sharing the love I have for all things beauty, can differentiate from others, because its MY OWN opinion and style of expressing how I feel about the products and style.

How do you organize/plan out your content?

I like to ask my friends on social media what they would be interested in watching or learning, or reviewing, then jot it down on my Channel planner.  Its great to jot down ideas and plan out how you plan to capture your audience in a fun way that would want them to keep engaging with you every time you upload new content. Whether its Instagram, snap chat or YT (those are the platforms I love using most) My handle is: “ms3rika”

What is your goal for your channel? Who are your typical followers?

My goal for my channel is to grow and grow, capturing audiences young and old who love to talk beauty and fashion!  My typical followers would be mainly females young and old.  I would describe them as very passionate followers and super friendly. I love being able to interact with them! 

Do you have any tips for others trying to break into the beauty industry?

My number one tip is to have fun, just have fun! Other tips would be to keep the consistency on the channel and really brainstorm on how to engage and have fun with your audience, don’t be someone who you aren’t, just be you and have fun 🙂

What are your favorite beauty products or your go-to skincare regimen?

I am a hoarder of blushes, bronzers and highlighters! its so hard not picking up new ones!!! even when I feel that I have them ALL! haha my go to skin care regimen is hydrating with lots of water! using a great mask, great toner (my favorite is by PIXI “glow tonic”) a great cleanser in the shower with scrubbing action, an evening cream and a serum! these are all so important to me, at my age especially, I am very strict about following my skin care regimen AM AND PM! oh! and not forgetting to use a primer before applying ANY makeup, to create a barrier between your skin and all of the products you will use that day! it will prevent break-ups and skin irritations for sure!

“…really brainstorm on how to engage and have fun with your audience, don’t be someone who you aren’t, just be you and have fun :)”

What products are you currently using on a daily basis?

I love It Cosmetics, CC cream, brow power & blessing nude lip liner, NARS’s Matte velvet foundation with SPF (so important) NARS Limited edition cheek palette, Anastasia Beverly Hills Glow Kit, ABH Liquid Lippies, Laura Mercier primer, Chanel Universal bronzer, PIXI makeup setting spray, and Marc Jacobs, Chanel and Too Faced, volumizing mascaras! (there are more. but I will stop there! hehe)

What’s your personal style?

My personal style is very simple, but I love to spruce up my looks with a bold wing eye and bold lip color, just like I love sprucing my basic outfits with dainty beautiful jewelry, personalized and sparkly! I definitely have a few favorites for my daily wear =)

How does your personal style influence your branding?

My personal style influences my channel by wanting to share the great finds I have to my friends who adore the same style, whether its beauty, fashion or home decor! the simplicity yet class I own within my personal style definitely shows on my channel.

What’s your favorite brand and why?

My favorite brand would have to be NARS & CHANEL, I am a huge sucker for packaging! and these brands, give me the beautiful packaging I adore, PLUS amazing product pay off which I expect from them. I am almost never let down from all of the products I own from the two!

Want to learn more about Erika ? Follow her on social media:

YouTube | Instagram | Twitter



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