Featuring: Erika Marie, Beauty & Makeup Vlogger

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Can you briefly introduce yourself?

A girl in love with all the pretty things. Beauty, Makeup, Skincare and Nail Polish. I started my YouTube Channel after spending hours on end watching videos about Makeup on YouTube. Until one day my husband said if I’m going to spend so much time watching, why not start making my own videos? And thus, my Channel was born 1 year ago! πŸ™‚ And I’m so happy I did!

How were you inspired to begin your channel? Where did you start?

I started watching a lot of Beauty Videos and was inspired to try creating my own content and videos. I enjoy reviewing products, sharing hauls and or simply talking about my favorites in Beauty and Makeup! πŸ™‚

I am myself, always honest, and there is only 1 me! πŸ™‚

What inspires you and keeps you moving forward? Why are you passionate about it?

Whenever a new product comes out that I want to test out and review for my channel is always exciting (and motivating) also getting ideas for things to film, I plan out what I want to include what to film/etc and get happy to sit in front of the camera to film it. I also immensely enjoy the editing process. Cutting down the footage and adding in the elements to take things one step further. Editing can do that. πŸ™‚


What’s your favorite aspect of the beauty & cosmetics industry?

Learning, honestly. Trying new products and learning how they work and what makes them so great!

What makes your brand unique from other beauty channels?

I guess that I am myself, always honest, and there is only 1 me! πŸ™‚

How do you organize/plan out your content?

I make notes, then start compiling the products I need for each video in its own box. I always film my close up footage the day before, if I can. Then film the review portion the following day. I try to edit in 1-2 days.

What is your goal for your channel? Dreams?

I hope to improve in my filming techniques, comfort in front of the camera and learn more as I continue, and hopefully also continue to grow. πŸ™‚

Do you have any tips for others trying to break into the beauty industry?

Be passionate, work hard and have fun!


What are your favorite beauty products or your go-to skincare regimen?

I love highlights. Also bronzer, lately, has become a total must-have in my daily routine. My favorite skincare is actually the moisturizers from Simple Skin, I must always use serum prior though.

What products are you currently using on a daily basis?

Anastasia Brow Definer, elf Setting powder (translucent), Covergirl Mascara and Buxom glosses!


What’s your personal style?

Natural, just enhancing what I already have.

How does your personal style influence your branding?

Maybe I’m relatable? The girl next door?

What’s your favorite brand and why?

love so many this one is tough. Probably Too Faced for high end, they make the most fun (but also amazing quality) makeup. I also love Covergirl and Maybelline drugstore!

Want to learn more about ErikaΒ ? Follow her on social media:

YouTube | Instagram | Twitter | Blog


On a mission to empower you in uncovering your best inner and outer self through inspiring content created by the most influential people online

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