Daria started her blog as a way to express her love for fashion through photography and journalism. She wouldn’t depict her style as trendy; southern and classic are more appropriate. Daria is a 17 year old in her senior year of high school, and dual-enrolled at a university to earn high school + college credit. Currently, she resides in the suburbs of Atlanta, GA filming YouTube videos, working as a sales associate at Vineyard Vines, blogging, and shopping. Daria also loves the lake and exploring the outdoors! Many of her weekends are spent fishing on the lake. As complicated as this may sound she’s a Southerner raised by Northerners; Illinois is her second home. She practices traditions of both the North and the South, and is still not quite sure where she truly belongs. Some of her favorite brands include Ralph Lauren, J. Crew, Vineyard Vines, Lilly Pulitzer, and Southern Proper.
In the future, Daria plans to attend Ole Miss, Alabama, College of Charleston, or Georgia Southern and major in fashion merchandising or public relations. For now she thinks she wants to be a buyer for a large company such a Vineyard Vines, J. Crew, Lilly, etc. After I’m well established and have enough money to take risks, I want to start my own clothing company.
Get a taste of Daria’s style by subscribing to her channel!
How were you inspired to begin your channel? Where did you start?
DS: I used to be a big fan of StilaBabe09, now known as Meredith Foster, when she first started making videos and would check daily for a new video. Eventually, I got a MacBook of my own and decided I wanted to make beauty and fashion videos like Meredith. I started out filming videos on my webcam when I was 14 and eventually upgraded to a DSLR camera.
What inspires you and keeps you moving forward? Why are you passionate about it?
DS: Lately, as my following continues to grow, girls will see me out in public and come up to me letting me know they recognize me from my blog and YouTube channel. Some of them even ask if they can get a picture with me. It blows my mind that I inspire so many young girls and really encourages me to continue to produce great content and strive to be a good role model. There is one moment I will never forget; a girl named Tammy entered the retail store I work at while I was working as a greeter and said “Oh my god are you the Daria Smith from YouTube?.” It makes my day every time someone comes up to me in public to let me know they enjoy my videos.
What’s your favorite aspect of the fashion industry?
DS: You might be surprised, but I am not a big fan of the design aspect of the fashion industry. I prefer the merchandising side of things which occurs behind the scenes. I am actually majoring in fashion merchandising for college next fall. Ideally, I would like to work as a buyer one day. I enjoy choosing which designs will be sold verses making the clothing myself.
What makes your brand unique from other fashion channels?
DS: Most fashion channels on YouTube tend to stick to what’s now and what’s trendy. To me, so many channels fit the same cookie cutter mold. My style consists of classic pieces, while occasionally adding in a trendy piece or two. I really enjoy bright colors, and I feel that most fashion channels stick to neutrals and earthy tones. Time changes, but my style does not and I feel that this makes me stand out from everyone else.
How do you organize/plan out your content?
When I get a video idea or see a video request, I record it in the notes app in my phone. I have a separate planner with a monthly view of the calendar just for YouTube and blog purposes. At the beginning of every month, I take the time to plan out when each video will go up. I pull from the list of video ideas on my phone and organize it into my calendar. From there, I have a spiral bound notebook where I outline the plan for each video. I plan time into my planner on what days I will film and edit to assure I don’t fall behind.
What is your goal for your channel? Dreams?
DS: Right now, YouTube serves as my second job as I work with a network and other brands for sponsorships. I would like to depend on YouTube as my sole income one day if possible. Recently, I have been trying to film more lifestyle and vlog style videos when I travel. I started a new Explore With Me series on my channel where I take my viewers on my adventures and also take photos to include in a corresponding blog post. My dream job is to be a travel blogger/vlogger and get paid to travel and share my tips for the select location.
Do you have any tips for others trying to break into the fashion industry?
DS: My #1 tip is to be original and stick out from the crowd. If you blend into the mesh of everyone else, you do not have a chance.
What are your go-to outfit combinations?
DS: I love dresses and rompers with Jack Rogers or strappy sandals because it’s one piece and you’re out the door. A pair of J. Crew chino shorts, Vineyard Vines shep shirt, and Jack Rogers is another quick go-to for me.
What’s your personal style?
DS: I would consider my style to be very preppy or country chic. I’m either dressed in classic pieces from J. Crew and Ralph Lauren or sporting a simple, flowy piece from a boutique paired with cowboy boots and a long necklace.
How does your personal style influence your branding?
DS: I am known for the preppy side of my style on my YouTube channel because there are so few YouTubers who wear classic pieces. I try to mix it up and include a balance of preppy outfits with trendy outfits. When choosing outfits to shoot for blog posts, I try to do an even number of each style.
What’s your favorite brand and why?
DS: J. Crew is my favorite brand because they create timeless pieces that will last forever. I have had a pair of J. Crew shorts since seventh grade and they are still going strong. J. Crew makes so many unique items, so that there is something for everyone, no matter what your style is.
For more of Daria’s style subscribe to her channel!