Assunta Wilson is a Licensed Cosmetologist in New York and Atlanta and the mother of two handsome boys ages 9 and 2. Her brand, Pretty Girl Precision, represents all facets of beauty. She’s been a stylist for over 10 years and she also custom makes accessories and home decor. In addition to her Brand and YouTube channel Assunta also works as a beautician at a Nursing Home servicing Patients with dementia.
How were you inspired to begin your channel? Where did you start?
AW: I have always been the girl who changed her hair every other day lol. I love being creative and versatile with my hair so before I created my own channel I spent hours searching new styles on Youtube myself. I couldn’t find videos on the styles that I pictured in my mind so I decided to make them! I started with what I knew how to do best, short hair. I thought about all the qualities that I liked in a hair tutorial and also what I didn’t like and then put the plan in action! My first Tutorial was a short weave step-by-step, the video had over 1000 views in 2 days! I was blown away!
What inspires you and keeps you moving forward? Why are you passionate about it?
AW: What keeps me moving forward is knowing that I am teaching my viewers how to create styles that are affordable and easy. I am inspiring another individual to live out their dreams and fulfill their purpose. My passion is to inspire those talents that lie dormant from the lack of encouragement or support. In my videos I make sure that in addition to teaching I encourage the viewers to push towards their goals because if I can do it they can too!
What’s your favorite aspect of the beauty & cosmetics industry?
AW: My favorite aspect of the beauty and cosmetic industry would have to be its versatility. Beauty used to be defined one way and as a result so many people lacked the confidence to express and own their uniqueness. Now that the industry has diversified its meaning of Beauty now so many women especially women of color have a Face and voice.
What makes your brand unique from other beauty & cosmetics channels?
AW: My brand is unique and set apart because my company’s foundation is built on Inspiring other Women to live life on purpose with purpose! I am not just another channel with tutorials! I am here to teach as well as help promote positive change in the lives of my viewers!
How do you organize/plan out your content?
AW: I have a recording schedule. I try to post consistently every week on Tuesdays. I choose my content based on my subscribers interests and also whats currently trending.
What is your goal for your channel? Dreams?
AW: My goal is to become a brand Icon! I would love to be the Face of a major hair company while becoming a major brand as well! I plan on starting another channel with DIY home decor. Maybe ill make it to the DIY home network!
Do you have any tips for others trying to break into the beauty & cosmetics industry?
AW: Be original! own your uniqueness because that is the very thing that will make you stand out! Choose a niche that you are awesome at and be consistent! Make choices that are intentional, and lastly never feed into negativity and fear!
What are your favorite beauty products or your go-to skincare regimen?
AW: My favorite hair product line is Creme of Nature. I love Mac, Motives and NYX makeup. My favorite skin care regime is all natural stuff like raw honey, olive oil, coconut oil and argon oil.
What products are you currently using on a daily basis?
AW: I use Creme of Natures Argon oil foam wrap and cold pressed coconut oil on my hair. for my skin i am currently using Mary kay’s foundation and NYX concealer and black eyeliner. Raw organic honey and extra virgin olive oil for a face wash.
What’s your personal style?
AW: My style has so many sides! I can go from sporty to divalicious to corporate all in one week! I would have to say my style is versatile.
How does your personal style influence your branding?
AW: The versatility of my personal style allows my brand to be relatable to ALL women!
What’s your favorite brand and why?
AW: Motives is my favorite brand because its a brand that is made to cater to individual needs and it is also high end quality but affordable.
You can follow Assunta for more divalicious-ness and inspiration here!